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Best Opening Line For Dating Apps? Hinge Analyzed 100 Reactions And It’s Really Perhaps Not ‘Hey, What’s Going On?’

Dating application Hinge tested 100 variations of opening lines to see what type polled well along with its users. Photo: Hinge

Dating application Hinge is creating 3,000 relationships along with 50,000 times each week. But how can these folks have through the match that is app-driven the meet-up? After a bantering of demands from users in the opening lines that are best to hit an effective and healthier discussion, Hinge chose to conduct a report.

Most readily useful advice: a straightforward “hey” isn’t the way that is best to start out, based on data through the report released Thursday. Rather, the group unearthed that very first lines that instantly target making plans or ask individualized questions draw the most readily useful reaction price.

“I think all of us thought the ‘Hey, what’s up?’ would do actually poorly. It didn’t do quite as poorly once we thought. But there have been other openers that performed better,” said Karen Fein, vice president of advertising at Hinge. “The trend falls from the sort of person they’re conversing with. The greater amount of aiimed at the person that is specific the greater amount of contextual you could make it, the greater it’ll be.”