Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, deficiencies in cash for marketing designed she’d head to nightclubs armed with containers of spirits.
” In the beginning I’d head to nightclubs with a container of sambuca in a single hand, and tequila within the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing outside of the toilets that are portable out wc paper with flyers marketing the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person.
Created in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, and also to be within the dense of this burgeoning myspace and facebook scene, the Her application now has one or more million feminine users all over the world.
Her was created from Ms Exton’s frustration with current lesbian dating websites and apps, which she did not think had been good enough.
The market is said by her had been dominated by “dating web sites which were initially made for homosexual men, and tuned red for lesbians”.