Flashback to 1982: me, eyes wide, thumbing through an encyclopedia-sized retail catalog ahead of the holiday shopping season. If I wanted something, I simply folded the page and returned the book to my mom. When the season was over, the whole catalog—crumpled from chosen items such as lawnmowers, cardigans and bed sheets—went into the garbage. Me today: if I’m buying something, I touch at least five...
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