When I sat when you look at the lobby of the drab office building here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing dating application, I realized that every couple of minutes ladies would head into the foyer, dressed up in flip-flops, T-shirts and tattered jean shorts, then proceed through a radical change.
Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, they certainly were prepared for his or her appointments at a modeling agency on a lawn floor. Exact Same individuals: two extremely various personas.
A quick elevator trip later, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives.